First, up, some thoughts on my branding experiment. I’ve been thinking about it, and I’m not sure The Crooked Pool resonates in the way I’d like it to. Just because I think the definition of my maiden name is cool, doesn’t mean it makes sense from a branding perspective. I don’t need to change much, since I haven’t trademarked anything at this point, but I think I’m going to move away from using The Crooked Pool as my brand name. I’ll stick with my name itself, and when I become Lisa Fitz-Coy, I’ll change my brand accordingly.
Next, I’m excited to announce that I am working with the founder of Keep it Simple Syrup (KISS), to consult on web, digital marketing, and communications. I met Susan Martinson through my previous job at Stratford University, and I’m excited to be working with her in a more formal manner. Though I’ve volunteered and helped out various folks with a lot of projects, she’s my first official “client.”
Lastly, I’m feeling ultra creative and relaxed in a newly cleaned/reorganized home office space. My fiancée and I have grand plans for improving it even more by purging more of the “stuff” we have, getting new furniture, and upgrading technology, but it’s a good start. My desk is cleaned off, and I now face the window.